July 21, 2021

The Oval Office and Bureau voor Reuring Become One

27Names agencies Bureau voor Reuring and The Oval Office are joining forces to become the strongest “experience-driven” communication agency in the Netherlands. An agency that truly connects via the power of empathy.

Stronger. More Diverse. More International.

From a shared vision, both offices are taking a huge step today: Bureau voor Reuring and The Oval Office are going for a full merger. Together creating “the agency of tomorrow” to optimally support “the client of tomorrow” with all their communication challenges. It will be a creative communication agency that, based on the power of empathy, strives for a real connection between brands and their audience.

Both agencies have distinguished themselves for years by putting events and activations at the heart of their campaigns. Great brands including Randstad, Google, Bol.com, Nintendo, Snapchat and Thuisbezorgd.nl have found their way to them. The entrepreneurs behind these agencies, Christine van Dalen and Wouter Boits, want to provide their customers with the best possible service by always being one step ahead of the market. A market that is constantly changing: more than ever it is hybrid, diverse, human-centric, specialized and integrated.

Wouter Boits: “Society expects more from brands. More respect, openness and transparency. A campaign should be experienced by people as something that adds real value to their lives, not as an unwelcome interruption. Christine and I share the same vision on communication, that thanks to the merger we will be able to bring this to realization with even more clout than before.”

1 + 1 = 30

The soon to be thirty-strong team brings together all the expertise that can be expected from today’s activating communication agency: a mix of ‘live’, ‘digital’, ‘content’, ‘social’, ‘loyalty’, ‘branding’ and ‘media’. By pulling together, the scale is increased considerably. The same solid work will be delivered from the offices of The Oval Office not only in the Netherlands, but also in Belgium and France, without language and cultural boundaries being an obstacle.

Bureau voor Reuring founder Christine van Dalen takes on the role of Strategy Director in the new organization, so that she can fully focus on clients. This creates the need for an inspiring Managing Director, for which a vacancy is currently being advertised. Christine: “My love for the work particularly comes to the fore in the conversations I have with clients and in the development of concepts and campaigns. I feel fortunate that I can now focus on that by working with a larger team and an experienced, talented MD.”

As a first step, The Oval Office will move to the current Bureau voor Reuring office in September, in the Diamantfabriek on the Tolstraat in Amsterdam. In the long term, the merged organization will continue under the name of The Oval Office.

All of us at 27Names are extremely excited about this new development and looking forward to seeing where this new venture leads!

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