New Times, New Formats

September 9, 2021

27Names members meet in Budapest

The world has changed massively over the last 2 years, and many of our agencies’ models have been shaken up and evolved from the chaos. We’ve all learned and welcomed new ways of working, new clients, new internal expertise, new opportunities, new borders (or lack thereof) … After 12+ years with a familiar format, it felt like the right time to assess the mission and structure of 27Names.

Filled with excitement and anticipation, our partners met LIVE again last month; for many, this was the first in-person 27Names meeting in almost 2 years. Hosted by our Hungarian partner Bo – Live Branding Agency in beautiful Budapest, we worked on the future positioning, strategy and organization of 27Names.

A departure from our normal meeting format, we invited an external professional (Jos Feijen) to co-design and moderate a 2-day program full of thought-provoking tasks that were completed by small working groups. It was an intense but rewarding two days, and we were able to make difficult but necessary decisions in order to move forward with our mission to be the premiere group of experience driven communication entrepreneurs in Europe that evolve and grow together. Our partners left Budapest re-energized and full of ideas…and with a bit of homework to do before our next meeting!


It wasn’t ALL work and no play of course. Bo organized the perfect entertainment program, allowing us to experience Budapest to the fullest. From unique meeting locations to a bespoke multi-stop city tour, we were treated to the best the city has to offer. Words can’t do it justice- we invite you to take a look at the photos and see for yourself!

If you’re interested in learning more about becoming a 27Names member or working with our talented agencies, please visit www.27Names.com or contact info@27names.com. We’re looking forward to hearing from you!

Photo credits:


Sorok photography


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