27Names Welcomes Two New Agencies from Italy and Ukraine

January 26, 2023

We are thrilled to announce the addition of NEXT GROUP (Italy) and SUN Event (Ukraine) to our network of Europe’s best live-experience agencies.

Marco Jannarelli (Founder and CEO) and Virginia Rety (International Business Development Director) of Next Group, and Olga Yunak (CEO and Partner) of SUN Event Agency, presented their agencies at our recent Inspiration X meeting in Slovenia and both received a unanimous vote confirming their membership.

We joined 27Names to be part of a European group, to exchange and learn from one another and collaborate in business, innovation, and creativity. To be part of a community of companies very different one from another in very distinctive realities but with similar aspirations and goals.” – Virginia Rety, Next Group.

Reflecting on their first 27Names meeting, Jannarelli and Rety said:

“Convivial and inspirational are the two main things that come to mind. We immediately felt welcomed and part of the community. We can definitively learn from each other, especially on the creative side.

Marco Jannarelli, Next Group, presenting during the Inspiration X Slovenia meeting

Olga Yunak, SUN Event, presenting during Inspiration X Slovenia

For the whole country of Ukraine, as well as for business, now is not an easy time. Personally, as an entrepreneur and as a person, every day I face a lot of emotions associated with our situation, with our pain. But each of us has our own individual choice. My choice is to share. 27 Names for me is the opportunity to share and get a professional, mature response in return.” – Olga Yunak, SUN Event.

When asked what she and her agency can bring to the network, Yunak explained: “Professional instinct, creativity, change, and new approaches. I hope my personal experience and the path of our company in this difficult time will become an important example for understanding.”

27Names members in Bled, Slovenia. All photo credits: Miran Juršič

We are excited and honored to welcome both Next Group and SUN Event into the 27Names family. Both agencies offer unique strengths, diverse talents, and a dynamic approach to our industry. But most importantly, they truly embody the 27Names spirit and values, and we look forward to a future of positive collaboration.”- Christina Pilz, Operations & Communications Manager, 27Names.

About Next Group:

“One hub- more ideas.” Next Group has been Italy’s leading communication group for over 36 years. With a team of 180 people across two offices in Milan and Rome, the group consists of 4 companies and 2 business units focusing on events, digital events, digital communication, integrated communication, and loyalty & promotions. Next Group is in the list of “Top 50 Event Companies” in the world and a regular BEA Award recipient.

About SUN Event:

On the market since 2001 and over 1000 projects under their belt, SUN Event has grown into one of Ukraine’s leading agencies with expertise in Digital, MICE, Corporate events, Brand Communication, and Exhibitions. Despite extraordinary hardships faced during war time, the agency is still operating and producing both online and offline events, both in and out of Ukraine.

About 27Names:

27Names was founded in 2008 inspired by the idea of close collaboration of independent agencies in a united Europe. Currently 20 agencies in 20 countries, our mission is to build a community of the best independent live-experience agencies across Europe. Our bonds of friendship, sense of fun, and shared values allow business opportunities and personal growth to flourish.

From 27Names Chairman Ralf Specht, “With Italy and Ukraine joining in 2023, 27Names is taking the appropriate steps to ensure that there is a member agency in every European country. We are currently discussing membership proposals with agencies from Poland, the UK and other countries across Europe to join the community of Europe´s best independent live-experience agencies.”

27Names Chairman Ralf Specht with new members Olga Yunak, Marco Jannarelli, and Virginia Rety

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