27Names Appoints New Board

February 25, 2022

27Names is pleased to announce the appointment of three new board members, Zsófia Dobos, John O’Shaughnessy, and Martin Rauam.

The election of a new board is a significant step forward in continuing the evolution of 27Names, a process we began last year at our Budapest meeting.

Zsófia is Managing Partner of Bo Live Branding Agency in Hungary and says “It is a great honor and, at the same time, a huge challenge to be a member of the 27Names board. Our profession, live communication, is undoubtedly facing new challenges that affects all market players in all countries. Therefore, developing knowledge sharing and networking is more important than ever. I see this situation as a period full of new opportunities. My mission is to find the way back from the technology-dominated world to real live communication, real human relationships. People and community, these two things drive our profession and the 27Names family, and these are the keys to our success. That’s what I’ll always try to keep in focus.”

John is Creative Director of Verve Live Agency in Ireland. He  says “We’re excited to continue the fantastic work of the outgoing 27Names board – particularly at this time when the industry is in ‘comeback’ mode. There are so many new tech driven and creative opportunities in the post-pandemic world. Our ambition is to grow both our footprint across Europe and the professional development of our incredible member agencies.”

Martin is Creative Director and Partner of Jolos in Estonia. “It’s both a challenge and honor to be selected to represent 27Names’ agencies across Europe, as we have such a vibrant mix of professionals with great potential to lead the way in the event industry in the region. We hope all members will continue their active contribution to our community as our strength stems from the power created through collaboration; it really lifts up the game for all of us. Some interesting changes and news are coming from 27Names soon, so it’s very exciting,” says Rauam.


The handover took place in January and the trio lead their first meeting together earlier this month in Dubai. During the meeting, they identified five objectives for their term as board members.

Zsófi (L), John (C), Martin (R) in Dubai

The new board replaces long-term members Ulf Gassner, Wouter Boits, and Christine van Dalen.  Their commitment and dedication to the organization throughout the years is greatly appreciated.

About 27Names

27Names is a European group of inspiring and established entrepreneurs all active in the experience driven communication industry. Our members are connected, creative, curious, collaborative, and changemakers who evolve and grow together. Together our agencies offer clients the very best European brand experience, live communication, and event experts. We strive to be a thought leader by sharing the latest pan-European insights, technology and strategy combined with local knowledge.

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